Saturday, January 29, 2011

KRISTIN'S MARKETING GEM #6

We don’t do it that way here
This is such a powerful statement and sometimes even said without real thought.
If you say this phrase to a colleague, a new hire, a volunteer or a board member you may have just squashed an initiative that could take you to the next level of fund raising, motivating volunteers or spreading the word about your NPO.
Maybe you are more comfortable with the ‘way things have been done’ in the past, but I encourage you to entertain every idea, no matter how off-the-beaten-path it is, just to encourage innovation and possibly….brilliance!

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